7 Key Tips for Planning a Memorable Business Event

wedding reception ideas
Make it Your Own: 17 Unique Wedding Reception Ideas to Consider
March 31, 2019
wedding planning hacks
9 Wedding Planning Hacks That Will Save You Time and Money
August 15, 2019

7 Key Tips for Planning a Memorable Business Event

Did you know that 57% of organizations place a high priority on hosting events?

Whether you want to boost employee satisfaction, expand your market, or increase sales, planning a business event is one of the most effective methods for improving your business. However, to get the results you want, you need to know how to plan an event that your target audience will want to attend.

Do you want to learn how to plan a successful business event? Keep reading for 7 expert planning tips.

1. Plan an Event with Purpose

One of the most important event planning tips is to make sure you have a clear goal in mind during the preparations. What’s the purpose of your business event? Is it a holiday party, a networking event, a conference, or something else?

Once you have a purpose, you can start planning a successful event for your target audience. If you’re trying to advertise your business, you need to entice new clients. If you’re hosting a fun party for your staff, you can figure out what they enjoy most and incorporate their ideas into the event.

Getting people to show up is one of the hardest parts of planning a business event. With a solid goal in mind, you’ll be able to advertise your event in a way that makes others feel like they’ll miss out if they don’t attend.

2. Choose the Right Venue

Where you host your business event matters a lot. The space needs to be the right size and have a bright, welcoming atmosphere. If you want your guests to have a great time, you need to consider each potential venue carefully.

If you can find a venue that specializes in business events, that can make your planning much easier. Venues that provide catering and other convenient amenities can help free up your time so you can focus on other important features of your event.

One last important thing to think about while you’re searching for a venue is to find out if your technological needs can be met. Since you may have guest speakers, music, videos, and more, the venue needs to be up to date with technology.

3. Consider a Theme

Since so many businesses host several events each year, you need to make yours stand apart from the crowd. If your event is unique, more people will feel motivated to attend. Choosing a theme is one method that can help you plan a fun event.

If your event’s purpose is to celebrate with your staff, you can get really creative with your themes. For example, you could plan a carnival event, a silly superlative award day, a casino night, or even a murder mystery party. When the guest list is limited to your staff and their families, the event can be a lot more relaxed.

If the purpose of your event is to network, boost sales, and expand your business, your theme will have to be a bit more professional. Brunch, all around the world, and tapas are a few fun theme ideas that are enticing and flattering for your company’s image.

4. Make the Event Interactive

With the exception of holiday parties and other celebrations, most business events require working, communicating, and learning. Although your event may not be all fun and games, you still need to try your best to lighten up the atmosphere and engage your guests. If your event is too serious, people won’t want to show up or stay focused on the activities.

One of the best event planning ideas is to have a photo booth with silly business props that showcase your logo. In between the serious stuff, your guests will be able to take photos together. Not only will this make your event more exciting, but it’s also a clever way to give your business exposure if the attendees share their photos on social media.

It’s also important to recruit personable speakers who can keep the audience entertained. Hosting a Q&A is another opportunity to get your guests involved in the action.

5. Spread the Word Through Marketing

Did you know that 50% of businesses believe that getting people to respond to their invitations is the hardest challenge of planning an event?

In order to build hype for your event and get positive RSVP responses, you’ll have to do a lot of strategic marketing. Email, mail, and social media are the most effective platforms to engage with your audience. If your event is open to the public, local media outlets can also help spread the word.

6. Recruit Help for Event Planning

It’s almost impossible for a single person to plan and execute an entertaining business event, especially if it’s a large one. This is why you need to recruit some help in the early stages of planning.

If your event is for your company, try to seek out a few employees who socialize with a lot of their colleagues. The more you know about your staff, the easier it will be to plan an event that’s catered to your team’s unique tastes.

If your party is open to the public, you should work closely with your marketing staff. Since their job is to study your business’ target audience, their planning skills will be crucial for accomplishing the goals you set for this event.

7. Practice, Be Flexible and Look Your Best

Once most of your planning is complete, spend some time double-checking your arrangements and ensure everything is ready to go. If you’re going to do a lot of speaking at this event, take some notes and practice what you’ll say until you feel confident. This is especially important if the purpose of your event is to market your company to customers or other businesses.

Even if you’ve developed solid plans, it’s always smart to have backup ideas prepared in case anything goes wrong during the event. Staying flexible and expecting the unexpected will allow you to keep your cool at all times. Lastly, since you’re representing your company, make sure you take all of the time you need to look and feel your best.

Do You Need a Venue for Your Business Event?

With these 7 tips, you’ll be able to plan an unforgettable business event. Whether you want to network, boost sales, or treat your team to a special gathering, your efforts are sure to pay off.

If you’re looking for the perfect venue to host your business event, Altadena Town & Country Club would love to help. Contact us to learn more about why our services and amenities always lead to fun, successful events.



Leave a Reply